Services How we work RICP Pulse Results Why us Book a 30-min call
Dubai · Performance marketing

Revain Internet Content Provider

We run marketing.
AI does the heavy work.

A Dubai team handling paid acquisition, programmatic, analytics, and reputation. We use AI to find what works faster — then run the campaigns that compound it.

Dubai-based EN · AR · RU communication Senior-led delivery
Dubai
BASED & LICENSED
Senior-led
TEAM DELIVERY
Weekly
WRITTEN UPDATES
EN · AR · RU
COMMUNICATION
Industries

Categories we serve.

Real Estate
Hospitality & Tourism
Retail & E-commerce
Fintech & Banking
Healthcare
B2B SaaS
What we do

Six things, done with care
and machine help.

Each service is a discipline a senior human runs. AI sits underneath — pattern-spotting at speed humans can't, while the strategy, the judgment, and the relationship stay with us.

Campaign monitoring

We watch every campaign and system in flight — across ad platforms, analytics, and pixels. Catch overspend, drops in position, broken events, and pacing anomalies before they cost you.

Anomaly detection on spend, CTR, CPA drift. Predictive alerts before thresholds.

Creative testing

Structured experiments across ad formats, copy, and landing pages. We find the variants that convert and retire the ones that don't — methodically, not by gut.

Generative creative tooling for variant production. Statistical analysis on test arms.

Analytics & reporting

Performance against goals, channel efficiency, written analytical reports — not dashboards you have to interpret. We translate the data into the decision you have to make next.

Multi-touch attribution where the data allows it. Automated first-draft report summaries.

Reputation & feedback

Inbound reviews, comments, and DMs across channels — triaged, prioritized, responded to. We protect the brand voice and surface the signals worth your team's attention.

Sentiment classification on review and comment inflow. Priority routing to the team.

Campaign optimization

Continuous bid, budget, audience, and creative refinement. We tighten what's working and cut what isn't — weekly, not when the quarter ends.

Optimisation on top of platform-native bid algorithms. Structured audience testing.

Display & programmatic

Banner and programmatic placement across Google Display, Meta, programmatic DSPs, and regional MENA networks. Generative creative for rapid variant production.

Generative banner creative at scale. Image+copy variants from one brief.
AI Search · GEO

Be in the answer ChatGPT,
Perplexity & Gemini give buyers.

Buyers research inside AI assistants now — and never click through. Generative Engine Optimization is the discipline of getting your brand mentioned, recommended, and cited inside those answers. We run it as a standalone retainer or as part of full-funnel.

  • AI visibility audit across ChatGPT, Claude, Perplexity, Gemini, Grok
  • llms.txt & structured-data implementation
  • Fact-density rewrites on cite-worthy pages
  • Authority distribution on sources LLMs trust
  • Share-of-Model monitoring — weekly
Talk to us about GEO
How GEO works — the chain we engineer
01
Your site llms.txt · schema · fact density
02
Authority sources publications, directories, citation pages
03
LLM ingestion & retrieval training data + live retrieval
04
Answer your buyer sees your brand, fact-checked, cited
How we work

Four moves. No mystery.

No black-box agency theatre. You see what we test, what we learn, what we change.

01

Listen

We start with your goals, your numbers, your past attempts. We audit what's live and what's leaking — and we say so in writing.

Discovery
02

Plan

A written plan you can read in one sitting. Channels, budgets, what we'll test, how we'll know it worked. No 60-slide decks.

Pre-launch
03

Run

Campaigns go live. AI handles the watch between human reviews. Regular written updates on an agreed cadence — we don't disappear between calls.

Ongoing
04

Compound

What's working gets more budget. What isn't gets retired. We resize the plan on a regular review cycle, not when the quarter ends.

Iterative
RICP Pulse

The AI tooling layer running
across every engagement.

Pulse is our internal tooling — models, agents, and pipelines used across the team. It's not a product we sell separately. It's how a senior operator at RICP keeps the bar high without the headcount of a holding-company agency.

RICP Pulse

Models do the pattern-finding.
Operators make the calls.

Pulse helps with what humans shouldn't be doing manually — watching campaign signals, drafting variants, summarising analytics. What stays with the human operator: strategy, brand voice, judgment when the numbers disagree with the experience, the call on what to solve next.

In practice: more creative iterations than a manual workflow allows; report first-drafts that arrive ready for a person to refine; signal-watching that doesn't depend on a single account manager being awake.

Marketing is a human craft applied at machine speed. — our working principle
Pulse Copy
Generative LLMs for ad copy, report drafts, brief expansion
Pulse Creative
Image-generation models for banner sets and concept boards
Pulse Motion
Video-generation tools for short-form social & programmatic
Pulse Watch
Anomaly detection on spend, CTR, CPA, and pacing
Pulse Attribute
Cross-platform attribution modelling beyond last-click
Pulse Listen
Sentiment classification on review and comment inflow

Platforms Pulse operates on

Google Ads
Search · Display · YouTube
Meta Ads
FB · IG · WhatsApp
TikTok Ads
Performance · brand
GA4
Analytics · attribution
Admixer
Programmatic display
LinkedIn Ads
B2B reach
What we measure

Outcomes that survive a finance review.

We don't publish client names — confidentiality is part of the deal. Verified outcomes are shared privately, under NDA, in discovery calls. The metrics we run accounts against:

Revenue contribution

Incremental revenue attributable to paid media — not platform-reported, not last-click. The number that lands in the board pack.

CAC and payback

Customer acquisition cost across channels, and how many months until that customer pays for themselves. Both directions tracked, both reported.

Pipeline velocity

Lead-to-opportunity and opportunity-to-close conversion — and the days between. Where the funnel breaks, that's where we look first.

Brand share

Share-of-voice and share-of-model — how often you appear vs. competitors in both search and AI-assistant answers. The new market-share metric.

RICP

"The job didn't change — we still run ads. What changed is the speed at which we can watch every signal, draft variants, and prepare the report. Same craft, different gear."

The principal team RICP · Dubai
Why us

Dubai roots. One operator team you actually talk to.

We're not a 200-person agency where your account gets handed to a junior after the pitch. The same operators run your campaigns from kickoff through quarter-end.

We work in English, with Arabic and Russian inbound communication accepted — which matters for the meetings where the call gets made.

Senior-led delivery. No bait-and-switch from pitch to execution.
Written updates. What ran, what changed, what's next — on an agreed cadence, always in writing.
Multi-language communication. EN, AR, and RU all accepted on the working channel.
Transparent stack. The AI tooling on your account is documented — not a black box.
Dubai-based. Same time zone as you. Office in Dubai Marina, not a Slack handle in another country.
Office

Al Habtoor Business Tower
Marsa Dubai

Office 303
Al Habtoor Business Tower
Marsa Dubai, UAE

Hours: Mon–Fri, 09:00–18:00 GST
For the room you'll defend this in

What your CFO will ask.
What your procurement team will ask.

Most agency websites talk to the marketer. We also talk to the two people who will green-light the spend with you in the room.

CFO

The numbers finance actually reads

  • Contribution margin, LTV:CAC, payback period. We can report against the metrics your CFO already tracks — not just inflated ROAS or platform conversions.
  • Lift, not just attribution. Where the data supports it, we measure incremental impact, not just last-click credit.
  • Media-mix view tied to your P&L. Channel-level investment and contribution mapped against the numbers that matter to finance.
  • Quarterly review with finance, not just marketing. We come prepared to defend the spend against business outcomes.
PROCUREMENT

Built for formal RFPs and audit

  • Transparent rate cards. No hidden fees, no principal positions on media, no surprise markups.
  • Clean SOWs that match delivery. Accurate billing, media reconciliation, clear terms. Audit-ready from day one.
  • Flexible commercial models. Retainer, performance-based, hybrid. We structure deals around your KPIs, not just our fees.
  • MSA, DPA, NDA available on request. Standard templates we provide; custom redlines accommodated.
Not sure if we're the right fit?

Ask an AI about us.

We optimise our own site for AI assistants, so they can answer the question for you with sources. One click — see what your favourite model says.

Let's talk

Tell us what you're trying to grow.

Send us a line. A senior on our team will read it and reply — same time zone as you, no chatbot triage. We aim for the next working day.

Phone / WhatsApp
+971 55 873 96 01
Email
[email protected]
Office
Al Habtoor Business Tower, Office 303, Dubai
No newsletter. No drip. A real reply, in writing — aiming for the next working day.